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Approved
01 OCT · 08:00
one job. one line.
LaunchGoes live08:00

Drop in your brand.
Get a brain that runs it.

No account needed to see the draft.

What it does

Everything your brand says,
said the same way.

Workspace

Launches that
stay on track.

Campaign, approvals, calendar and assets in one record, so launch day is a checklist, not a scramble.

Products

Every product,
one job.

Name what each one is for, then use the same line on the site, in bios and on the shelf.

Brand HQ

A brand bible
your AI can read.

Approved lines, voice and claims in one file. Paste it into Claude or ChatGPT and every draft starts on-brand.

How it works

Four steps

Open the demo

Drop in your brand

See it drafted

Apply for a spot

Go live together

Built for

FoundersBrand leadsDesignersCreatorsMarketing teamsRetail teamsAgencies

From scattered
to one shared brain.

Four stages. One workspace your team and your AI share.

(CX)

Load the brand
into one place.

01

One-liner, voice, colors, products

The one-liner, the voice and the approved claims live in one file your team and your AI both read.

Approved claims list

See it in the demo

Colors

FernMistClayPollenNightshade
# Fernlume · brand context

## One-liner
Plant-based skin care. One job per bottle.

## Claims
Approved. Use exactly as written.

(WF)

Map the work
the team repeats.

02

Playbooks for real jobs

Write down the jobs the team repeats, with owners and quality checks, so nobody starts from a blank page.

Owners, steps, quality checks

See it in the demo

Prepare a launch · approved procedure

  1. 01Confirm objective, audience, and owner
  2. 02Link approved messaging and brand references
  3. 03Create channel deliverables with owners
  4. 04Request creative and record source files

(AD)

Run it together,
every week.

03

Campaigns, approvals, calendar

Campaigns, approvals and the calendar run in one place. AI drafts. A person always says yes.

AI drafts, people approve

See it in the demo
Demo data28 SEP · 14:00

Approval task

Daylight Fluid hero v2

Awaiting review
Request changes Approve

(MS)

Measure
what changes.

04

Baseline on day one

Capture a public baseline on day one, then link every change to what it moved.

Changes linked to results

See it in the demo

Instagram followers

18.4K

Baseline · public

Avg saves, 4 newest posts

31

Baseline · public

Repeat purchase rate

34%

Baseline · public

The engagement

Consulting,
with the software built in.

Founding clients

Founding engagements from $12,000.

3 founding spots this quarter.

The workspace isn't a subscription. It comes with the engagement. Your own live version is a separate fixed build.

Book a call
  • 01

    Your brand in one place

    Voice, products, claims and colors, drafted from what you have and checked with your team.

  • 02

    The work written down

    The jobs your team repeats become playbooks with owners and quality checks.

  • 03

    Launches that run themselves

    Campaigns, approvals, calendar and assets in one workspace. Your team trained on it.

  • 04

    AI that stays on-brand

    Claude drafts from your approved context. Nothing ships until a person says yes.

  • 05

    A baseline and a read

    Public numbers captured on day one, and what moved by the end.

FAQs

Straight answers,
before you apply.

  • Consulting, with the software built in. We set up your brand's workspace with your team, run the first launches in it together, and train your team to run it after.

Apply

Apply for a
founding spot.

3 founding spots this quarter. Ryan Rosenthal reads every application and replies within 2 business days.

Team size
Yearly revenue
What you need
Timeline
Budget

Founding engagements from $12,000.